Knowing your product's precise purpose is the first step towards ensuring its success.
Narrowing down multiple ideas into a single solution will determine the scope of the build.
Wireframes are no substitute for a functioning example of what the final product will feel like.
Exposing real users to the prototype can dramatically alter the final product plan.
The most important step of our product development process is ensuring that we surface a single, overarching goal for the project. We'll then create a list of questions our solution will aim to solve.
Even the best, most tightly-worded question paired with a well-defined goal will invoke multiple solutions. We'll sketch out several solutions before deciding which to prototype. Sometimes, we even create prototypes for more than one solution!
Even the best wireframe or full mockup is not enough to get a good sense of how the product will actually look and feel once built. That's why we invest the time into creating a clickable prototype -- something with which you can freely interact.
We'll identify five individuals who represent the spectrum of your real audience. Then, we'll get them in a room and interview them as they interact with our prototype.